Empathize with the target users and discover what they need, by using various research methods, such as observation, interviews, diaries, empathy maps, and user journeys 

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Test products and tools (usability testing, A/B test) to make sure the solutions are easy to use and satisfy users´ needs. Tracking the performance of the solution and optimize it to improve the user experience

Be a bridge between business and users, by defining the problem and ideating a solution where user needs and business goals are aligned. Methods include user flows, wireframes, paper-based mockups, and interactive prototypes

Determine how the information elements of the solution should be presented visually (color palette, typography)

Structure the user experience, by defining the way the information is organized and presented to the user, thus allowing users to navigate the solution efficiently and effectively. Methods include card sorting and sitemaps

Embed and introduce UX within the organization´s strategy and processes to level up its UX maturity

Facilitate creative session to spread a customer centric approach in the organization

Introduce key experience indicators to measure user experience on a large scale